Agentic AI

Media & Advertising

Marketing Mix Modeling

Growth Strategy

Architecting the

Future of Agentic AI

with 50+ Award-Winning

Strategies.

Digital Marketer

Agentic AI & E-Commerce Marketing Architect

Digital Marketing

E-Commerce Marketing

Ai Solutions

Design

Digital Marketing Manager at Eczacıbaşı and Agentic AI & E-Commerce Marketing Architect. At Dynavit I lead AI, run all advertising and 360° media end to end, and direct the creative work — building the agent systems and marketing mix models that turn complex data into measurable growth.

Q: How do you integrate AI into marketing strategy?

I move beyond basic automation by architecting Agentic AI frameworks. My approach focuses on building autonomous decision engines that transform static data into real-time impact, ensuring technology serves the strategy—not the other way around.

Q: Why focus on Agentic AI for highly regulated sectors?

In Pharma and OTC, compliance is as critical as performance. I develop AI systems that are both high-performing and systemically compliant, proving that innovation can thrive even within the most stringent regulatory standards.

Q: How do you balance creativity with data science?

My methodology lives at the intersection of Analytical Rigor and Creative Vision. By combining the discipline of a Prompt Master with the storytelling of a Kristal Elma winner, I ensure every project is both technically superior and emotionally resonant.

Q: How do you redefine Digital Marketing for high-stakes sectors?

I focus on Precision over Volume. In the FMCG and Pharma landscapes, I build ecosystems that integrate precision targeting with AI-led creative, delivering measurable outcomes like €1M+ in budget savings and tripled ROAS efficiency.

Q: What is your approach to E-commerce growth?

E-commerce is a Conversion Science. I specialize in building autonomous, AI-driven platforms that simplify the consumer journey, ensuring seamless growth and operational agility in the rapidly evolving digital marketplace.

Q: What defines your professional process?

Agility, transparency, and a focus on Practical Innovation. I believe in staying hands-on with the technology (from Python to Cloud integration) to maintain strategic clarity, ensuring that the final output is always optimized for real-world business growth.

Contact

50+ Awards

Selected Work

Featured Works©

Featured Works©

Featured Works©

Redefining e-commerce and marketing landscapes through AI-centric digital transformation. I set the strategy and build the systems behind it — AI agents, marketing mix models and end-to-end media and advertising — from architecture to execution.

SEE WORKS

Dark rock backdrop for The Pantheon autonomous AI ecosystem case study

The Pantheon autonomous AI agent ecosystem by Emre Şanlı — key visual

10+ AI Agents · 20+ Awards · Validated by Nielsen YoY data

The Pantheon - Autonomous AI Ecosystem

(01)

10+ AI Agents · 20+ Awards · Validated by Nielsen YoY data

The Pantheon - Autonomous AI Ecosystem

(01)

Dim stone corridor backdrop for the InsightBlend AI case study

3x ROAS · €2M+ Profit Impact · 10% → 70% E-Commerce Share

InsightBlend AI

(02)

Poolside villa at dusk — backdrop for the Next-Gen AI Website case study

+100% Session Duration · 24/7 Voice & Chat Agents

Next-Gen AI Website

(03)

Warm-lit corridor backdrop for the 360° Campaigns & Media case study

360° campaigns and media by Emre Şanlı — audience targeting key visual

Digital Performance

360° Campaigns & Media

(04)

Digital and e-commerce marketing by Emre Şanlı — neon shopping cart key visual

Digital & E-Commerce Marketing

(05)

Emre Şanlı

Digital Execution

Capabilities.

(6)

Digital Transformation

Performance Marketing

Ai Transformation

Art Direction

Digital Marketing

I blend data-driven strategies with AI insights to amplify brand visibility and drive sustainable growth across the digital ecosystem.

Media & E-Commerce Advertising

I manage media end to end — from brand campaigns to marketplace and D2C advertising — and direct the creative, with AI-assisted, data-driven planning and every budget decision measured on incremental return.

AI Transformation

I integrate cutting-edge AI solutions into business workflows, transforming complex data into actionable intelligence and automated efficiency.

Performance Marketing

Focusing on measurable impact, I scale brands through precise targeting and continuous optimization to maximize ROI.

Design & Art Direction

As a Communication Design graduate, I leverage my extensive experience in ATL and BTL advertising to master every aspect of design, ensuring conceptual depth and visual excellence in every medium.

Marketing Mix Modeling & Data Science

I build marketing mix models that quantify the true incremental impact of every channel, turning budget allocation from a debate into a measurable, repeatable decision.

Digital Marketing

I blend data-driven strategies with AI insights to amplify brand visibility and drive sustainable growth across the digital ecosystem.

Media & E-Commerce Advertising

AI Transformation

I integrate cutting-edge AI solutions into business workflows, transforming complex data into actionable intelligence and automated efficiency.

Performance Marketing

Focusing on measurable impact, I scale brands through precise targeting and continuous optimization to maximize ROI.

Design & Art Direction

As a Communication Design graduate, I leverage my extensive experience in ATL and BTL advertising to master every aspect of design, ensuring conceptual depth and visual excellence in every medium.

Marketing Mix Modeling & Data Science

I build marketing mix models that quantify the true incremental impact of every channel, turning budget allocation from a debate into a measurable, repeatable decision.

Digital Marketing

I blend data-driven strategies with AI insights to amplify brand visibility and drive sustainable growth across the digital ecosystem.

Media & E-Commerce Advertising

AI Transformation

I integrate cutting-edge AI solutions into business workflows, transforming complex data into actionable intelligence and automated efficiency.

Performance Marketing

Focusing on measurable impact, I scale brands through precise targeting and continuous optimization to maximize ROI.

Design & Art Direction

As a Communication Design graduate, I leverage my extensive experience in ATL and BTL advertising to master every aspect of design, ensuring conceptual depth and visual excellence in every medium.

Marketing Mix Modeling & Data Science

I build marketing mix models that quantify the true incremental impact of every channel, turning budget allocation from a debate into a measurable, repeatable decision.

Full Stack Marketer

AI & Growth Leadership

Defining the future of OTC and FMCG through a decade of award-winning digital leadership. I integrate AI-driven strategies with e-commerce excellence to build high-performance ecosystems that lead the regional market.

Across 10+ years and 50+ industry awards, I have led digital and AI transformation in OTC and FMCG — as the strategist who sets the direction and the architect who builds the systems.

SEE WORKS

Digital Marketing

Career

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Digital Marketing

Creative

Ai Solutions

Agentic Ai

Eczacıbaşı

2023 - present

Digital Marketing Manager · AI, Advertising & 360° Media, Dynavit

Istanbul

İmuneks Farma

2014 – 2023

Digital Marketing & Design Manager

Istanbul

Eczacıbaşı

2023 - present

Digital Marketing Manager · AI, Advertising & 360° Media, Dynavit

Istanbul

İmuneks Farma

2014 – 2023

Digital Marketing & Design Manager

Istanbul

Eczacıbaşı

2023 - present

Digital Marketing Manager · AI, Advertising & 360° Media, Dynavit

Istanbul

İmuneks Farma

2014 – 2023

Digital Marketing & Design Manager

Istanbul

Emre Şanlı

Real Feedback

Testimonial© - Reviews

Testimonial© - Reviews

Testimonial© - Reviews

Get in touch

"Emre doesn't just manage data; he leverages it as a catalyst for growth. His mastery in performance management and his ability to navigate complex campaign structures were pivotal in scaling our projects to their peak potential."

Sinan Soysal

Co-Founder, Hook

"We collaborated on two major web projects under Emre's leadership, both of which secured the top spot in their respective industries by a significant margin. His ability to align user experience with aggressive business goals is truly exceptional."

Gökbey İnaç

Co-Founder, Things

"Thanks to the AI Agents we developed together, we became the most awarded brand in the AI category in Turkey. When it comes to building an 'AI-First' brand, Emre’s strategic agility and execution speed are second to none."

Doruk Yalçınsoy

Co-Founder, Heycalli

"Emre is one of the most innovative and impact-driven digital marketers I’ve ever worked with. His data-centric mindset, combined with an agile execution style, consistently delivers transformative results."

Beybin Esen

Co-Founder, Kimola

"The Chatbot and Chatvoice solutions we engineered with Emre have consistently set the industry benchmark, thanks to their robust content architecture and seamless regulatory compliance. His vision was instrumental in successfully deploying over 20 specialized AI agents."

Ozan Can Köseley

Co-Founder, Jetlink

Emre Şanlı

Digital & E-Commerce Marketing

Awards

(16)

GiGi Awards

MarTech Awards

Brandverse Awards

NewGen Awards

01x

Fast Company Turkey's Most Innovative Companies: Top 10 Ranking (Insight Blend AI - MMM)

Eczacıbaşı İlaç Pazarlama was ranked 10th on Fast Company Turkey's prestigious 'Most Innovative Companies' list. This achievement was significantly driven by the success of the Insight Blend AI project, an advanced data science and AI initiative that I led the development and implementation of. Insight Blend AI transformed our market research and insight generation processes, successfully optimizing strategic decision-making and driving competitive advantage through sophisticated data analysis.

Fast Company Türkiye Most Innovative Companies list announcement — Eczacıbaşı İlaç Pazarlama

Fast Company Türkiye Most Innovative Companies ranking pages

01x

Felis Awards

Awarded the DATA & AI FELIS in the 'Smart Business Processes with AI' category at the 21st Felis Awards, one of Turkey's leading marketing communications competitions. The Felis went to Dynavit Pantheon, an autonomous AI marketing ecosystem architected and developed in-house, orchestrating 10+ specialized agents to transform marketing workflows end to end.

Dynavit team on stage at the 21st Felis Awards receiving the DATA & AI Felis for The Pantheon, Dynavit's autonomous AI marketing ecosystem

09x

Istanbul Marketing Awards

Sweeping 9 awards at the Istanbul Marketing Awards, including the prestigious 'Grand Prix in Digital & Technology.' Our collaboration with Eczacıbaşı Dynavit pushed the boundaries of Agentic AI, setting a new industry benchmark for AI-driven sales growth, voice experiences, and real-time data integration.

Istanbul Marketing Awards ceremony — Eczacıbaşı Dynavit award photo

05x

Etz - Ecommerce Summit Awards

Dominating the E-Commerce Summit at Çırağan Palace, our Agentic AI solutions—Insightblend AI and our specialized Chatbot—secured 5 prestigious awards for Eczacıbaşı Dynavit. This recognition solidifies our leadership in AI-driven marketing, from Voice Assistant integration to the most innovative use of AI in E-Commerce.

Etz E-Commerce Summit Awards — Eczacıbaşı Dynavit award photo

11x

Gigi Awards

Three consecutive years of dominance at the Gigi Awards (2024–2026) with 11 awards in total. In 2026 we won four: Technology-Driven Brand Experience for the Dynavit Agentic Chatbot & Chatvoice, Consumer Journey and Digital Store Experience for the Dynavit D2C launch, and Effective Use of Data for Dynavit Pantheon, our in-house developed multi-agent autonomous ecosystem. Earlier, the 'Real-Time Decision Engine' I engineered delivered over €1 Million in budget savings while tripling ROAS efficiency (from 3 to 9+), proving that AI built as a high-precision system converts data into direct financial value and operational speed.

Gigi Awards 2025 - Emre Sanli with the Gigi trophies won by Dynavit

06x

The Hammers Awards

Six wins at The Hammers Awards 2026 (4 Gold, 2 Silver), all for Dynavit Pantheon: our entirely in-house developed autonomous ecosystem where 10+ AI agents make integrated decisions to manage end-to-end marketing functions. Gold in Digital Transformation Team of the Year, Best Marketing in the E-Commerce Sector, Best AI-Driven Media Buying and Best Automation and Efficiency; Silver in Best Real-Time AI Strategy and Best Marketing in the Healthcare Sector. A recognition of Eczacibasi Dynavit's commitment to high-performance growth and digital transformation.

The Hammers Awards 2026 - Dynavit Pantheon team with six trophies on stage

04x

Brandverse Awards

Multiple-award winner at the Brandverse Awards, recognized for delivering excellence across diverse marketing disciplines. These accolades highlight my expertise in Corporate Website Architecture, Customer Experience (CX) & Social CRM, Communication Strategy, and Media Management. This multi-dimensional recognition validates my ability to synchronize technical infrastructure with high-level strategic communication to create a seamless brand presence.

Brandverse Awards — Eczacıbaşı Dynavit award moment

03x

MarTech Awards

Three-time MarTech Awards winner. 'Best Use of Technology on Digital Platforms' for architecting the AI-powered 'Next-Gen Website' ecosystem, followed in 2026 by 'Best Technology in the Health & Wellness Sector' and 'Performance & Measurement with AI' for the Pantheon multi-agent system and the fully rebuilt Dynavit D2C e-commerce platform.

MarTech Awards — Eczacıbaşı Dynavit award moment

01x

NewGen Awards

Gold Award winner in the 'Health Services' category at the New Gen Awards. This first-place recognition was secured for architecting a 'Next-Gen AI-Powered Platform' that redefines the digital patient and consumer journey. By pioneering the integration of intelligent AI agents into healthcare services, I established a new industry benchmark for how emerging technologies can drive engagement and accessibility in highly regulated sectors.

NewGen Awards — Eczacıbaşı Dynavit award moment

04x

GoldenPulse Awards

A three-year streak of excellence in Healthcare Marketing, securing 4 major trophies at the Golden Pulse Awards. By consistently winning the 'Most Successful Healthcare Communication' award for two consecutive years (2024-2025) and the 'Innovation Award' in 2023, I have proven my ability to deliver market-leading results across different brands and organizational structures. These accolades reflect a long-term mastery of Precision Marketing and AI-driven communication strategies within highly competitive sectors.

GoldenPulse Awards — Eczacıbaşı Dynavit award moment

01x

Eczacıbaşı Dijitaliz

Recipient of the 'Best AI Experiment' award at Eczacıbaşı Digitaliz 2023. This victory marked a historic milestone as the first-ever 'Digitaliz' award won by Eczacıbaşı Pharmaceuticals Marketing. By architecting an innovative AI-driven Chatbot, I not only delivered a technical solution but also pioneered the digital transformation journey within the pharmaceutical marketing sector, setting the stage for future AI-centric milestones.

Eczacıbaşı Dijitaliz award — award moment

01x

Altın Örümcek

Securing the Crystal Award (1st Place) in the Healthcare category at the prestigious Altın Örümcek Awards. This victory with Eczacıbaşı Dynavit further validates our expertise in deploying AI-driven ecosystems within highly regulated industries. By merging innovation with user-centric technology, we’ve set a new gold standard for digital excellence in the health sector.

02x

Future of Cloud & AI

Best Agentic AI Project (2026) and Best AI Project (2023) at the Future of Cloud & AI Awards. The 2026 award, in the Projects of the Year category, went to Dynavit Pantheon, an autonomous AI marketing ecosystem of 10+ specialized agents built entirely in-house. The 2023 award recognized Dynavit's Agentic AI Chatbot. Three years apart on the same stage, the two wins trace the path from a single chatbot to a fully agentic ecosystem.

Dynavit team on stage receiving the Best Agentic AI Project award at the Future of AI & Cloud Awards 2026 for Dynavit Pantheon

01x

Kristal Elma (Crystal Apple)

Recipient of the Kristal Elma (Crystal Apple) Award in the 'Film' category. Beyond creative storytelling, this achievement represents my end-to-end ownership of the project, where I spearheaded both the cinematic production and the comprehensive media & digital budget management. This unique blend of creative excellence and fiscal precision ensures that every campaign I lead is not only emotionally resonant but also strategically and financially optimized.

Kristal Elma (Crystal Apple) Awards — award moment

01x

Prompt Master - Eczacıbaşı Healthcare Group

Awarded First Place in the 'Analytic Business Thinking Prompt Competition' organized by Eczacıbaşı Healthcare Group, securing the top spot among 750+ participants. As a certified 'Prompt Master,' I was recognized for engineering high-impact, structured prompts that bridge strategic clarity with analytical problem-solving. This mastery ensures that the AI systems I architect deliver maximum precision and actionable business intelligence in even the most complex environments.

Prompt Master award, Eczacıbaşı Healthcare Group — award photo

Prompt Master award, Eczacıbaşı Healthcare Group — award moment

05x

Other Recognitions

Beyond specialized AI and marketing awards, my strategic leadership has contributed to multiple industry-wide accolades, including the prestigious Altın Havan Award and three 'Product of the Year' titles. These recognitions across various categories reinforce a consistent track record of delivering market-leading performance and product excellence.

Other industry recognitions — Eczacıbaşı Dynavit award photo

Kristal Elma (Crystal Apple)

01x

Prompt Master - Eczacıbaşı Healthcare Group

05x

Other Recognitions

Emre Şanlı

Insights

Engine projecting beams of light — InsightBlend AI decision engine illustration

InsightBlend: AI Growth

September 14, 2026

Leveraging Agentic AI and Marketing Mix Modeling (MMM) to eliminate budget inefficiencies. This strategic pivot tripled our ROAS, generated €1M in its first year and passed €2M in its second, and shifted our business model from 10% to 70% e-commerce share within a single year.

AI & Growth Strategy

InsightBlend: AI Growth

September 14, 2026

InsightBlend: AI Growth

September 14, 2026

Next-gen AI website architecture — article cover with a trophy in a digital arena

Abstract circuit-line gradient — conversational website interface background

Next-Gen Website Architecture

May 18, 2026

Redefining digital interaction by architecting a multi-award-winning, AI-first ecosystem. By integrating Agentic AI and LLM-driven content, I achieved a 100% increase in session duration, secured 20+ industry awards, and transformed customer support into a 24/7 autonomous voice and chat experience.

Agentic AI & UX Strategy

Next-Gen Website Architecture

May 18, 2026

Next-Gen Website Architecture

May 18, 2026

Dark background framed by a network mesh — agentic web illustration

Agentic Web 2026

January 12, 2026

Reflecting on a journey that began with coding static pages in my childhood, I explore the profound evolution of the web into the 'Agentic' era. In 2026, websites are no longer mere destinations—they are intelligent, autonomous entities that anticipate intent and redefine global commerce.

Agentic Web

Agentic Web 2026

January 12, 2026

Agentic Web 2026

January 12, 2026

Algorithmic growth in OTC and FMCG article cover — hand moving a chess piece on a digital board

Warm-lit empty hall — background image for the Algorithmic Growth article

Algorithmic Growth in OTC & FMCG

March 9, 2026

With over 50 industry awards and a track record of driving radical growth in highly regulated sectors, I explore the synergy between human strategy and AI precision. This is the blueprint for modern marketing—where data-driven excellence meets the complex demands of the OTC and FMCG industries.

Digital Marketing & AI