In the rapidly evolving landscape of Pharma and FMCG, successful marketing requires more than just a presence—it requires cultural resonance and data-backed precision. Over the past five years, I have spearheaded a series of integrated media campaigns designed to bridge the gap between brand equity and measurable market growth.

As a Digital & E-Commerce Marketing Manager with over 10 years of experience, I focus on the strategic oversight of multi-million TL budgets and end-to-end production management. Below is a deep dive into the projects that have defined my approach to modern marketing.

1. Cultural Resonance: Eczacıbaşı Dynavit "Başaracaksa Başaracak" (2024)

This campaign stands as a testament to the power of combining sports marketing with cultural storytelling. Featuring national volleyball stars Elif Şahin and Beyza Arıcı, the project utilized a 360-degree approach across TV, Digital, OOH, and CGI.

• The Impact: Recognized as the "Reach Champion" of March 8th by Gemius.

• The Data: Ipsos Brand Health Tracker recorded a significant surge in brand awareness.

• Cultural Legacy: The campaign’s momentum was so influential that it led to the revival of the theme song as a national hit by the group Manifest.

  
  

2. Strategic Launch Management: Dynavit "Yum Yum" Series (2025)

Launching a new product family in competitive categories like Collagen and Magnesium requires a surgical media plan. Working with brand ambassador Sedef Avcı, I managed the end-to-end launch of the "Yum Yum" series.

• Strategy: Focused on performance-driven budget management and creative agency coordination to ensure market entry was both impactful and efficient.

  
  

3. Niche Engagement: Gaming & Native Content Strategy

Traditional media isn't always the answer for every demographic. To reach the gamer community, I engineered a specialized native content strategy with the popular YouTube team "Gülersen Kaybedersin".

• Focus: High engagement through authentic influencer integration and community-centric digital media planning.

  
  

4. Building Brand Trust: Strategic Partnerships (2021-2023)

Trust is the most valuable currency in Pharma marketing. Long-term communications with Sedef Avcı and Burcu Esmersoy (specifically the "Collagen Taboo" campaign) focused on debunking myths and building reliable brand perceptions.

• Result: Enhanced brand resonance through ROI-focused media buying and educational storytelling.

  
  

5. Innovation in Crisis & Content: Tigo & Pandemic Response

Marketing during a global crisis requires speed and empathy. The "No Panic, Take Action" campaign for İmuneks in 2020 was a rapid-response strategy to build public trust during the pandemic. Additionally, my work with Tigo allowed for creative exploration in 2D/3D animation production.

🏆 Award-Winning Results

These campaigns were not only successful in the market but also recognized by industry leaders for excellence in innovation and execution.