InsightBlend: AI Growth
Leveraging Agentic AI and Marketing Mix Modeling (MMM) to eliminate budget inefficiencies. This strategic pivot tripled our ROAS, generated over €1M in impact, and fundamentally shifted our business model from 10% to 70% e-commerce density within a single year.
Category:
AI & Growth Strategy
Author:
Emre Şanlı
Read:
6 mins
Location:
Istanbul
Date:
Jan 1, 2026
InsightBlend AI: Engineering an Autonomous Decision Engine for Sustainable Brand Growth.
In today’s data-heavy landscape, the challenge is no longer about gathering information, but about architecting a system that executes it. My core objective with InsightBlend AI was to design a proprietary Marketing Mix Modeling (MMM) and Agentic AI framework that could function as the brand's central nervous system. As the primary architect and lead, I engineered this infrastructure to bridge the gap between abstract data points and real-time operational decisions. The deployment of this AI-driven architecture marked a definitive turning point for the Dynavit brand. By leading this digital transformation, I established the technical foundation that facilitated the first-ever year of profitability in the brand's history. This structural shift allowed us to scale e-commerce operations from a 10% share to a dominant 70%+, creating an ecosystem that generates over €1M in annual impact. This journey of technical innovation was publicly validated when InsightBlend AI was ranked 10th in the Fast Company Turkey 2025 Most Innovative Projects list, serving as a benchmark for how algorithmic precision can redefine market leadership.
The Blueprint: Precision Engineering Through Agentic Orchestration.
InsightBlend AI is not a passive reporting tool; it is a sophisticated, autonomous orchestration layer built on a Python-based (PyTorch/Sklearn) stack. My technical approach focused on creating a seamless funnel: from automated data ingestion via custom API connectors (Funnel, Ophex) to advanced statistical modeling. I designed the system to measure "Incrementality" and "Uplift" with surgical precision, ensuring that every marketing Euro is treated as a strategic investment rather than a cost. The engine’s power lies in its automation layer, which I built using n8n. This allows the AI to translate complex model outputs directly into operational actions without manual intervention. The results of this engineering-first mindset are clear: we achieved a 3x leap in ROAS (climbing from <3 to >9) and optimized Facebook CPAS ROAS from under 3 to over 10. By automating 70% of manual analytical tasks, the system I developed has transformed the brand into a fully "AI-First" entity, capable of making 100% measurable and real-time optimized decisions.
Industry Recognition & The "AI-First" Legacy
The success of InsightBlend AI extends far beyond internal metrics; it has been recognized by the industry’s most prestigious platforms as a leading example of digital innovation. In the final quarter of 2025 alone, the project secured over 15 industry awards, solidifying its position as a gold standard in AI-driven marketing. Highlighting this journey was our inclusion in the Fast Company Turkey "Most Innovative Companies" list, where InsightBlend AI ranked #10. This was accompanied by a sweeping success across multiple categories at the Istanbul Marketing Awards (6 awards), ETZ E-Commerce Summit (5 awards), and the Gigi Awards (5 categories). Additionally, within the Eczacıbaşı ecosystem, I was honored with the Prompt Master 2025 award at Futurise, further validating the technical depth of this project. Today, InsightBlend AI stands as a testament to how architectural ownership and a vision for "Scientific Marketing" can transform a brand’s trajectory. While I have led the strategic and technical development of this ecosystem from inception, I would like to extend my gratitude to Ece Kandemir and the Heycalli team for their supportive roles in the operational realization of this vision. Together, we have established a legacy of innovation that continues to drive the "AI-First" future of the industry.
