CASE STUDY | InsightBlend AI: Driving €1M+ Strategic Value and 300% E-Commerce Scaling

In the modern digital landscape, the difference between market leaders and followers is the ability to transform data into high-velocity growth strategies. At Eczacıbaşı, we pioneered a transformative approach by developing InsightBlend AI—an advanced Marketing Mix Modeling (MMM) and agentic AI framework.

This initiative wasn't just about automation; it was about rewriting the brand’s commercial trajectory. Within one year, we achieved historical sales milestones, optimized multimillion-euro budgets, and scaled our e-commerce presence to unprecedented levels.

1. The Challenge: Breaking Historical Barriers

Our mission was twofold: to optimize marketing efficiency and to turn the e-commerce channel into the primary engine for the brand. The ultimate benchmark for success was achieving sales realization targets—a goal that, for the first time in the brand’s history, was fully met through this project.

2. The Solution: InsightBlend AI MMM

InsightBlend AI was engineered as a strategic "Agentic AI" decision-support system. By integrating creative performance data, digital marketing KPIs, and offline sales trends, the model provided a 360-degree view of the marketing ecosystem.

• Predictive Modeling: Assessing the potential ROI of campaigns before deployment.

• Data-Driven Optimization: Reallocating budgets in real-time toward high-impact channels.

• Agentic Intelligence: Streamlining data science processes to provide actionable insights for the marketing and creative teams.
  
  

3. Measurable Impact & Success Metrics

The implementation of InsightBlend AI led to radical improvements across financial, operational, and market-based KPIs.

A. Financial Impact & Strategic Value

• Ambition Plan Contribution: The project generated over €1M in incremental value, directly fueling the company’s long-term "Ambition Plan" through a combination of increased earnings and cost optimization.

• Efficiency & Savings: We didn't just spend more; we spent smarter. The AI-driven approach identified waste, resulting in significant budget savings while simultaneously increasing output.

• Profitability: Through optimized bidding and asset allocation, we achieved a higher profit margin per acquisition.

B. Marketing Efficiency (ROI & ROAS)

C. Market Dominance & E-Commerce Scaling

• E-Commerce Market Share: Our share of the market grew from 10% to over 70% within a single year.

• Platform Ranking: We successfully climbed more than 10 positions to secure a spot in the Top 10 brands within our category.

• Sales Growth: Total revenue saw a staggering 300%+ increase.

• Volume Expansion: Unit sales (box count) grew by over 250%.
  
  

4. Historical Milestone: Sales Realization

Perhaps the most significant achievement of the InsightBlend AI project was the realization of sales targets. For the first time in the brand’s history, the synergy between AI-driven marketing and commercial strategy allowed us to hit 100% of our sales realization goals, setting a new benchmark for the entire organization.

5. Conclusion: The Future of Agentic AI

InsightBlend AI has proven that when data science meets marketing intuition, the results are exponential. By delivering €1M+ in strategic value and scaling e-commerce revenue by 300%, we have built a blueprint for the future of digital commerce—one that is predictable, scalable, and highly profitable.