Next-Gen Website Architecture
Redefining digital interaction by architecting a multi-award-winning, AI-first ecosystem. By integrating Agentic AI and LLM-driven content, I achieved a 100% increase in session duration, secured 20+ industry awards, and transformed customer support into a 24/7 autonomous voice and chat experience.
Category:
Agentic AI & UX Strategy
Author:
Emre Şanlı
Read:
5 mins
Location:
Istanbul
Date:
Jan 1, 2026
From Static Showcase to Intelligent Ecosystem: Revolutionizing User Engagement through AI Orchestration.
The modern digital vitrine demands more than just information; it requires intuition. Recognizing that traditional website structures often lead to low engagement and slow support cycles, I spearheaded the total reconstruction of the Dynavit digital experience. My primary objective was to move away from human-dependent support and static content, architecting a "Next-Gen Website" where every touchpoint is powered by real-time AI analysis. By placing Agentic AI at the core of the infrastructure, I engineered a system that understands intent and personalizes flows dynamically. The results were transformative: we achieved a 100% increase in average session duration (climbing from 2:40 to 5:20) and a significant +17 point jump in Net Promoter Score (NPS). This shift not only modernized our brand identity but also established a new industry benchmark, winning over 20 awards from prestigious platforms like Brandverse, Gigi, and Altın Örümcek. This project serves as a definitive case study on how a vision for an "AI-First" interface can radically enhance brand sentiment and operational efficiency.
Engineering Autonomy: Building a Responsive, Regulatory-Compliant AI Core.
The technical cornerstone of this project was the transition from a passive interface to an active, Agentic AI ecosystem. To achieve this, I architected a multi-layered infrastructure powered by Jetlink’s JetAgent platform, integrating both Chatbot and Chat-Voice capabilities as the primary touchpoints for user interaction. This wasn't merely about automation; it was about creating an autonomous agent that could access a knowledge base more comprehensive than any human operator, delivering sub-10-second response times and a 92% improvement in speed-to-answer. Parallel to the conversational layer, I implemented an LLM-driven content engine to scale our digital presence. By systematizing the production of over 5,000 unique assets—including articles, FAQs, and product descriptions—I ensured that our innovative identity was reflected in every corner of the site. A critical breakthrough in this process was "coding the regulation": I trained our LLM models on complex industry compliance rules, which reduced legal revision cycles by 66% (from 3 days to just 1). This synergy between behavioral analysis models and generative AI allowed us to provide hyper-personalized user flows, ensuring that every visitor’s journey was dictated by real-time intent and algorithmic precision.
Setting the Benchmark: 20+ Awards and a Transformed User Experience.
The impact of the Next-Gen Website project was immediate, backed by data-driven results that redefined our digital presence. By prioritizing an AI-first architecture, we witnessed a 100% increase in average session duration and a radical transformation in customer sentiment, reflected by a +17 point surge in NPS. The efficiency of the autonomous systems I implemented didn't just improve the user experience—it revolutionized it, reducing initial response times by 92% and streamlining regulatory approvals to a single-day cycle. This commitment to innovation was met with overwhelming industry acclaim. In 2025, the project secured over 20 prestigious awards, including top honors from Brandverse, Gigi Awards, and Altın Örümcek (Golden Spider). These accolades serve as a public validation of the project's success in pushing the boundaries of conversational UI and Agentic AI. While I spearheaded the strategic vision and technical blueprint for this transformation, I would like to recognize the operational support of my colleague Ece Kandemir and the technical partnership of the Jetlink team in bringing this vision to life. Today, this architecture stands as a legacy of what can be achieved when human creativity is amplified by advanced AI.
