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Grafik Tasarım (Graphic Design) – Grafik Tasarım nedir?
Grafik Tasarım – Graphic Design, bir mesajı görsel yolla belirli bir hedef kitleye ulaştırmak amacıyla logo, afiş, büyük boy sokak afişi (billboard), basın ilanı, ambalaj, kitap, dergi, tanıtım filmleri, çizgi film gibi tasarımları yazılı ve görsel elemanlarla sanatsal ölçütler içinde tasarlayan ve çizen kişileri yetiştiren eğitim dalıdır.
Bir Grafik Tasarımcısı (Graphics Designer) ne Yapar?
– Tasarımını yapacağı konuda ayrıntılı bilgi edinir, müşterilerle görüşmeler yapar,
– İlgili konuda tek başına veya reklam ajanslarında ekip olarak çalışarak bir kavram ve ana tema oluşturur,
– Konunun gerektirdiği kavramlara uygun görsel düzenlemeler tasarlar,
– Gerektiğinde fotoğraf ve film çekimlerinde, sanat yönetmeni olarak katkıda bulunur, uygulamada estetik düzenlemeleri gerçekleştirir veya denetler,
– Basılacak veya televizyon kanalları ile internette yayımlanacak bir malzemenin tasarımından basım veya yayım aşamasına kadar uzanan tasarım sürecini takip eder, denetler ve sonuçlandırır.
Bir Grafik tasarımcısı ne gibi özellikler taşımalı?
– Şekil ve uzay ilişkilerini görebilen,
– Renk ve şekilleri en ince ayrıntıları ile algılayabilen,
– Hayal gücü zengin, yaratıcı,
– Tasarımlarını çizgi yolu ile ifade edebilen,
– Sosyal, psikolojik, sanatsal alanlara ilgili,
– Yeniliklere açık, teknolojiyi yakından izleyen kimseler olmaları gerekir.
Grafik Tasarım – Graphic Design bölümü ile ilgilenen öğrencilerin genellikle ilgi alanları:
Grafik Tasarım – Graphic Design ders örnekleri:
- Web Design
- Art History
- Electronic Imaging
- Figure Drawing
- Graphic Design
- Computers and Design
- Artist Books
- Color Theory
[:en]Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.
Elements of Graphic Design
Graphic design can use image-based designs involving photos, illustrations, logos and symbols, type-based designs, or a combination of both techniques. These designs can include various combinations of the following elements.
Lines: Straight, curved, wavy, thick, thin – when it comes to lines, the possibilities are limitless. Lines allow designers to divide a space or separate content in a layout. They can also be used to guide the eyes of the viewer, or make other elements follow a strategic path for added findability, to get the viewer easily from point A to point B.
Shapes: Shapes offer a variety of ways to fill spaces creatively, to support text and other forms of content, and to balance a design. Shapes can be created out of nothing, using white space to give a design structure and clarity.
Colour: Colour, or the absence of colour, is an important element of any design. With a solid understanding of colour theory, designers can amazingly influence a design and a brand, seamlessly integrating colour boldly or with brilliant subtlety.
Type: Type can transform a message from mere text to a work of art. Different fonts, combined with customized alignments, spacing, size, and colour, can add power to the point you are communicating to the world.
Texture: Even a smooth and glossy advertisement can seem tangible with texture. It gives a sense of a tactile surface through its visual appearance and adds a sense of depth, enhanced by selection of appropriate paper and material.
Tools of Graphic Design
Professional designers possess a creative mind with an artistic inclination, and so much more. Keen observation skills and analytical thinking are essential tools for graphic design, before they dig into their physical tool kit and touch pen to paper or stylus to tablet. Designers employ a variety of methods to combine art and technology to communicate a particular message and create an impressive visual.
Sketchpads: A traditional tool used to sketch out ideas; it is the quickest way to jot down the rough designs, which designers can develop further using other tools and technologies.
Computers: Computers now occupy an essential place in every designer’s tool kit. Hardware such as tablets allow designers to expand their creative freedom and maintain that sketchpad feel.
Software: Technology has opened new doors for realizing creative vision. Specialized software such as Illustrator and Photoshop can help to create illustrations, enhance photographs, stylize text, and synergize all of the pieces in incredible layouts.
Graphic Design communicates your brand and message visually with impressive business logos, enchanting brochures, newsletters with impact, and stunning posters
The Different Areas of Graphic Design
If you’re still here, you’ve been reading this article for a while. You might have noticed that, while I’ve touched on various aspects of what graphic designers do at their jobs and while I’ve endeavored to answer many of the questions you may have had on your path to choosing whether or not to become a graphic designer, there has still not been a comprehensive and final answer to the question asked in the title of this post.
That’s because there isn’t one.
Graphic designers do…well, we just do a ton of stuff, is the truth. I couldn’t even begin to touch on all the various, myriad possibilities in the space we have here, but here are just a few of the career options you’ll have after studying graphic design. Of course, plenty of you will be like me, a happy-go-lucky freelancer who goes around with ‘graphic designer’ on her business card. On the other hand, there are a ton of fantastic jobs available for qualified graphic designers out there, so I urge you to be ambitious and aim for one of them – the best way to gain experience (and job security) is to work at an agency or company, at least for a few years if you don’t want to establish a career path there.
Creative Director – You manage a creative team that creates visuals for product branding, advertising campaigns, etc.
Art Director – You manage and coordinate between production artists and illustrators to make sure projects are completed on time and to the client’s satisfaction.
Art Production Manager – You manage the production aspect of art generation and creation, with a focus on improving efficiency and lowering costs.
Package Designer – You create and design packaging for marketing and/or products in terms of both design and physical construction.
Brand Identity Developer – You develop brand identities for various organizations.
Visual Image Developer – You create images and designs through 3D modeling, photography, and image editing.
Visual Journalist – Among other things, you create informational graphics known as infographics. This can be be both for print or digital application.
Broadcast Designer – You create visual designs and electronic media to be used in television productions.
Logo Designer– You create the visual expression of the organization’s key message or value. This is also a key aspect of brand identity – though in identity design, you carry the logo and design identity forward for all branding materials.
Interface Designer – You develop graphical user interfaces and usually work for web development companies.
Illustrator – If you have an art as well as a design background, you can create illustrations to represent an idea, message, and/or story through 2D and 3D images.
Web Designer – You create graphics, layouts, and pages for websites.
Multimedia Developer – Applies graphic design skills to sound and/or motion.
Content Developer – You create written, graphical, video, sound, or other multimedia content depending on your brief.