[:tr]Dieter Rams (Braun)[:en]Dieter Rams: ten principles for good design[:]

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][:tr]20 Mayıs 1932, Wiesbaden, Almanya’da doğan Dieter Rams, elektronik ev aletleri üreticisi Braun’un ürün tasarımcısıdır. 1955 yılında mimar olarak çalışmaya başladığı Braun’da 1961 yılında ürün tasarımı bölümünün başına geçmiştir. Rams 1950’lerde Almanya’daki işlevsel tasarım anlayışının kilit isimlerinden biri olmuştur.

Çalışmaları nesiller boyu her tasarımcıya ilham kaynağı olmuş, özellikle Apple tasarımlarındaki sadelik ve minimalist yaklaşımın Rams’tan kaynaklandığı iddia edilmiştir. İmkan ve gündem itibariyle Apple baş tasarımcısı Jonathan Ive gündemde olan kişi olsa da, büyük bir kesim Rams olmasa Apple ürünleri ve tasarımcısı Ive’ın bu kadar etkileyici tasarımlara sahip olamayacağını düşünüyor.

Rams bugün hala hayatta, ilerleyen yaşına rağmen bir şeyler karalamaktan, çizmekten vazgeçmeyen birisi. Braun markasının efsane ismi olmuş durumda ve Braun’un tasarım kültüründe hala önemli bir yer tutuyor. Braun bugünkü ürünlerinde, ya da en azından bir kısmında Rams’ın ortaya koyduğu tasarım kriterlerini uygulamaya çalışıyor.

Dieter Rams “İyi Tasarımı” 10 ilke altında sıralamış:

İyi tasarım yaratıcıdır.
İyi tasarım ürünü kullanışlı yapar.
İyi tasarım estetiktir.
İyi tasarım ürünü anlamamıza yardımcı olur.
İyi tasarım fazla öne çıkmaz.
İyi tasarım dürüsttür.
İyi tasarım dayanıklıdır.
İyi tasarım son detayına kadar uyumludur.
İyi tasarım çevrecidir.
İyi tasarım mümkün olduğunca az tasarımdır.

Sıra geldi Rams’ın 50’li yıllarda tasarladığı o eşsiz ürünlere. Eminim bazılarını bugün kullandığınız ve tasarımlarına övgüler yağdırdığınız bir çok ürünle eşleştireceksiniz.

Kaynakça: http://www.hasanyalcin.com/[:en]

Back in the late 1970s, Dieter Rams was becoming increasingly concerned by the state of the world around him — “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?

As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. Sometimes they are referred as the ‘Ten commandments’.

Here they are.

Good design is innovative

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

Good design makes a product useful

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

Good design is aesthetic

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

Good design makes a product understandable

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

Good design is unobtrusive

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

Good design is honest

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

Good design is long-lasting

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

Good design is thorough down to the last detail

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.

Good design is environmentally-friendly

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Good design is as little design as possible

Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.

Back to purity, back to simplicity.

Kaynakça: vitsoe.com/eu/about/good-design[:][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Dieter Rams: ten principles for good design